Blog
Free lessons, as I learn them.
Short, practical pieces on the business side of running a clinic. Two new ones a week.
What software does a small aesthetics clinic actually need?
The short list of software a small UK aesthetics clinic needs, what booking systems like Fresha, Pabau, ANS and Glowday cover, and where the gaps are.
How to get aesthetics patients to rebook (without feeling salesy)
Practical ways for a UK aesthetics clinic to improve rebooking and patient retention, with the benchmark figures for what good looks like.
Aesthetics clinic membership ideas that work for a small clinic
Simple membership ideas for small UK aesthetics clinics, how to price them, and the advertising rule to keep in mind.
No-shows and deposits: a fair policy for an aesthetics clinic
How UK aesthetics clinics can cut no-shows and late cancellations with deposits, reminders and a clear cancellation policy that stays fair to patients.
HIS, HIW or CQC: who regulates your aesthetics clinic?
A plain-English guide to which UK regulator covers an aesthetics clinic in Scotland, Wales and England, and what each one tends to ask for.
Is AI safe for clinical notes in an aesthetics clinic?
Whether UK aesthetics practitioners can use AI to write clinical notes, the data protection points to check, and how to keep the clinician in charge.
Contribution margin: the number nobody taught us
What contribution margin means for an aesthetics clinic, how to work it out for one treatment, and why it matters more than how busy you are.
Using AI in an aesthetics clinic: five rules I follow
Five practical rules a UK clinic owner follows for using AI tools safely around patient information, notes and marketing.